The suspicion seems to confirm that it is the brand name "Cataclysm" for the next World of Warcraft addon.

In February 2010 a further novel (WoW Stormrage) appear that prepares the story may do so.

World of Warcraft Game Director Tom Chilton commented that:

VideoGamer.com: The first expansion was set in Outland, the second in Northrend, Which was a little closer to home. Foreign is there anywhere else left on the original map that can accommodate expansion to or does it have to be somewhere?

TC: No. I do not think it has to be completely foreign yet anywhere. There are parts of the map that we have left unexplored and ambiguous. There are parts of Eastern Kingdoms and Azeroth that have not been filled out yet. Out there in the South Seas there are islands, there's where the Maelstrom is out.

There's still quite a bit of landmass. We keep referring to the Emerald Dream, Which is maybe not exactly in Azeroth, but is sort of tied to it in some way or another. But there are definitely places in Azeroth itself that are close to home that have not been filled out yet, so there's more room for that sort of thing.

Especially the "Maelstrom" plays a central role, since it was established in said Cataclysm (10,000 years before the current WoW-present).

This could therefore imply that they announce the WoW Addon at BlizzCon. It must first Diablo 3 but have no negative consequences, since it is already out about the announcement. Astute observers of the BlizzCon do know is that Blizzard annually a beta key distributed to every visitor. This could be so this year either the Diablo 3 -, or even the WoW Addon-Key to be.

Source: BlizzPlanet

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